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How do you create value for a company?

All businesses depend on their partners to succeed. So long as managers and employees perform well, the company will perform well. An employee who wants to achieve excellence and who begins to take measures to do so contributes more to the common good of the company all the while developing his or her own potential.
Moreover, having determined but scattered individuals is not enough for success. They must all have a common goal and common benchmarks that are translated into a concrete corporate culture. KBI, through its method, supports companies in shaping this very culture.

But it's impossible to transform a company with training alone. Is there magic involved?

Many employees have never relished the joy of attaining a major goal through personal effort. Many simply pass from one ephemeral experience to the next, but telling them that is not enough. Very few people are willing to hear that they don't have the right habits to succeed. Instead, they have to discover that on their own, believe in it, and want to change. From the moment the impulse rises from within, from the moment an individual understands that his or her own happiness is at stake, everything becomes possible.
Our method sheds light on the problem from the inside and allows the participant to make a decision about what to do next. Realistic and effective, it's based on the values of sports—the martial arts in particular.

What is your method? How does it work?

KBI uses sports and martial arts as an example to provoke a moment of maieutics. It's what contemporary psychology calls a "significant psychological event" in which participants realize that they alone—individually—are ultimately responsible for their success.
This proven method, coupled with the example of martial arts, through which values become easily understandable, guarantees the method's effectiveness.

What does this have to do with martial arts?

Sports transmit realistic human values that bring out the best in people. They're an area where reality retains its rights, where long-term stringency, effort and discipline are concrete. Martial arts in particular convey a wisdom that shapes practitioners throughout their lives. Martial arts are therefore a reservoir of lessons in professionalism. They can enable us to address professional issues in a realistic way.

Isn't this another type of training that brings little change over the medium and long term?

KBI is based on a foundation of realistic values that don't fall prey to complex or bogus theories. Of course, any change depends on people, but KBI's method is particularly effective in stimulating these changes. This realistic foundation leads to questions that are inevitable and that any person or organization will ask sooner or later. Far from diminishing the effect of training, time and experience bring the data up to date and make it possible to feel the effects even over the long term.

Where did the original idea for KBI come from?

KBI was born from the encounter between human resources experts and martial arts masters. The former, suffering from the costs associated with high staff turnover, saw the difficulties of employers in maintaining motivated employees. The martial arts masters, attached to the values of their discipline, deplored the fact that his students forgot the fundamental values of martial arts once they left the tatami mat. The KBI concept and method evolved from their collaboration, which uses the potential value of martial arts to apply them in professional life.

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